The secrets of small gestures…
One of the top showcases for haute cuisine and Italian excellence. The heart of the Fair is the Alba White Truffle World Market, which hosts many different events where you can experience the truffle in all its facets.
The Fair is also about tradition and folklore thanks to the city boroughs that are gathered under the banner of the “Giostra delle Cento Torri” (Hundred Towers Carousel), together with the flag-wavers and thousands of volunteers which every year turn Alba into a magical stage on which the best of the town's medieval re-enactment tradition is staged, and reaches its pinnacle with the Donkey Palio.